The Lil' Johnny Papers

Semi-retired former director of The Home ShowS, John Neron (a.k.a. Lil' Johnny) has been in the remodeling, renovating and exposition business for a very long time. To say he has opinions is an understatement. The collection of papers below is Lil Johnny's writings on all things related to home shows for exhibitors throughout Chicagoland, and beyond.

Please read this DISCLAIMER prior to perusing the
Lil Johnny Papers below.

• READ FIRST: The Lil' Johnny Papers
• Who KnowZ WhoZ For Sale
• An End to their Ends OR Why are these Other Guys saying nasty things about us?
• A Reality Lecture by Professor Johnny
• Brillian Marty: Closed the book on facebook
• They're Desperate
• Break even point
• The votes of the Death Panel are in - It's Tower!
• Equipment - Selling Comfortably
• Lead Slips - Form
• 23 Years of Trust
• An Advertising Challenge to the Other Guys
• Are You a Cheat?
• Are You Experienced - Part 1
• Are You Experienced - Part 2
• Are you in an abusive relationship with your home show promoter?
• Beating the pants off the Other Guys
• Big halls take a BIG bite
• Big Show Envy
• Brilliant Marty
  • Part 1 - Martin Andras on Martin Andras
  • Part 2 - No really, that was brilliant!
  • Part 3 - SubPrime Mortgages to SubPrime Shows
  • Part 4 - Turning Golden leads into No leads
  • Part 5 - Hustling to the Strip Club
  • Postmortem: Closing the book on facebook
• CrapCustomers.com vs. AngiesList.com
• Deal Makers - You Pay They Play
• Demographics = Schlep-o-graphics
• Driving a Soft Bargain
• Equipment - Selling Comfortably
• Everything I needed to know about business, I learned from playing pool
• Everything sucks (or, is it just me?)
• Exhibiting on the Cheap
• Exhibitors: Either Expand or Expire
• Fraud: Bait & Switch - It Can Happen to You
• Free Admission - and not a penny less
• Has the economy affected you? The EXPO survey
• Home Show or Flea Market
• Home Shows for Dummys
• I just saved a bunch on MY booth space...but the show sucked
• I Must Take Exception - Invest in Experience?
• In a Zero Sum Industry, they claim to be ‘part of the solution' ?
• Know Thyself, Know Thy Competition
• Lead Slips – Forms
• Leads - Love em or Loose em
• Living with Sin
• Losers: Fable & Foible
• Morphing Show Advertising Into Show Marketing
• Parking Lot Nutzi
• Price, Advertising, Service . . . Choose One
• Q.E.D., Bub. Q.E.D.
• Rage Against “The Man” – Tower’s Lewis Show Fiasco
• Referral Networks Barred from The Home Show - REPRISE
• Referral Networks Barred - Part 2 - Pulling Weeds
• Renaissance Convention Center: Post-Game Analysis
• Renaissance - from "You Boob!" to YouTube
• Results May Vary
• Selling Comfortably - Equipment
• Super Producer
• The Great Communicator Award 2009
• The Other Guys DON'T approve this message
• The Untold Story of Standby
• Tombstone - "I should have advertised"
• Too many home shows - Consolidation
• There's too many home shows in the home show industry, partner.